REBRANDING EUROPE

Fundamentals for Leadership Communication

by: Stavros Papagianneas

Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism.

This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions. The author has interviewed a number of key stakeholders in European communications as well as important opinion leaders.

This book is designed for both professionals as well as laymen and will appeal to anyone who wants to acquire a useful insight in the most significant roles of EU and public communication and, in rebranding Europe at the most critical moment of its existence.

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REBRANDING EUROPE

About the author(s)

Stavros Papagianneas is a senior communications strategist with more than 20 years’ experience in the field. His former positions include communication officer at the European Commission and press officer and spokesperson to diplomatic missions in Brussels. He has also been a member of the Working Party on Information of the Council of the EU. He is the author of many articles in EU media such as New Europe, Communication Director, L' Echo, De Tijd and Research Europe. Stavros Papagianneas graduated in Communication Sciences from the University of Brussels (VUB).