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Home > Boeken > > MINDMAPPING CHINA - ENGLISH VERSION
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Verschijningsdatum: 13/04/2010

MINDMAPPING CHINA - ENGLISH VERSION

Language, Discourse and Advertising in China

door Jeanne Boden

Language in China is more than just communication. Through the Chinese language, age-old concepts and ethics are passed down from generation to generation until today. Mindmapping China analyzes how Confucianism and Taoism are embedded in everyday language and how language is used in China as a political, economical, ethical, strategic and commercial tool.

To be able to communicate efficiently in China, an understanding of the language and culture is essential. Mindmapping China looks at China today through the Chinese language.

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Prijs € 29,95

Details

MINDMAPPING CHINA - ENGLISH VERSION
Auteur(s): Jeanne Boden
ISBN: 9789054876908

Over de auteur(s)

Jeanne Boden is a sinologist and director of ChinaConduct. She is the author of De essentie van China (Coutinho, 2006) and of The Wall Behind China’s Open Door (ASP Editions, 2008). She is also a researcher at Universiteit Gent where she focuses on Chineseness in contemporary Chinese art.

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